Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points to your EBITDA Add-Backs list with the keyword “ADDBACK”, the word you already used in your 20 July post. It's a DM word, not a comment, so owners can ask privately. Each banner is shown at real phone size too, so you can see it reads.
I help AU/NZ MSP owners sell, and I bring my own capital | 20 years building MSPs, 4 rollups | 11 deals in 18 months, $350K to $40.2M | CEO, Sonnabend Capital | DM "ADDBACK"
This is the real size on a phone. Every word is readable.
I ran a $40.2M Sydney MSP sale at 7x EBITDA, 80% cash | I sell MSPs for AU/NZ owners, and sometimes buy them | 11 deals in 18 months | CEO, Sonnabend Capital | DM "ADDBACK"
This is the real size on a phone. Every word is readable.
Clean exits for AU/NZ MSP owners, with no retrades | 11 MSP deals in 18 months, $350K to $40.2M | 20 years building MSPs, 4 rollups | Registered Business Valuer | DM "ADDBACK"
This is the real size on a phone. Every word is readable.
The add-backs a buyer will accept when you sell your MSP | Registered Business Valuer, CPBB | 11 AU/NZ MSP deals in 18 months | CEO, Sonnabend Capital | DM "ADDBACK"
This is the real size on a phone. Every word is readable.
Selling your MSP in the next 1 to 3 years? I get you ready | 20 years building MSPs, 4 rollups | 11 deals, $350K to $40.2M | CEO, Sonnabend Capital | DM "ADDBACK"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes your posts, views your profile, or has just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door to [WHERE YOU'RE HEADED], so I thought I'd send this quickly before I forget.
I saw you [liked my post about TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Michael. I run Sonnabend Capital. I sell MSPs for Australian and NZ owners, and sometimes I buy them myself. When I do, I tell you upfront.
I had a look at your profile and your website, and you reminded me of [CLIENT NAME], an owner I was just on a call with.
[He/She] had one number in [his/her] head. The buyer had another. [RESULT].
What makes the difference is reading your P&L the way the buyer's accountant will, before they ever see it. Your accountant built it for the ATO. The buyer rebuilds it. On a 3x multiple, $200K of add-backs nobody claimed is $600K left on the table.
It's taken me 20 years building MSPs, 4 rollups and 11 deals in the last 18 months to get this right.
Right now we've got an offer where, if our family office ends up being the buyer, your assessment fee is credited against the deal.
As you can imagine, the retrade isn't a big fan of us haha.
Anyway, I really have to go or I'll be late.
Happy to walk you through how a buyer would read your numbers. I've got [TIME 1] or [TIME 2] free tomorrow?
If not, no biggie. Happy to just send you my EBITDA add-backs list instead. Always private.
Nice to meet you!
Cheers,
Michael